Wednesday, February 29, 2012
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Tuesday, February 28, 2012
Cadillac XTS Lighting Reflects Luxury and Inspiration
The new XTS, launching in the second quarter, includes LEDs embedded in the door handles, Cadillac-signature vertical LEDs in the headlights and taillights and ambient lighting in and around the car’s perimeter. In addition to extending the car’s design signature, the lighting provides convenience and helps provide additional security to drivers in parking lots at night.
Cadillac designers took advantage of consistent advances in LED technology to use lighting to convey drama and space alongside functional benefits.
“The new LED offerings now provide a new palette of color to bring more dramatic lighting effects that have never been available before,” said Christos Roustemis, Cadillac interior designer.
On the inside, cooler blue lights accent the car’s controls and instrumentation while warmer lights highlight passenger areas.
“We sketched each phase of the process to carefully choreograph how every important area inside and outside of the vehicle would come up and fade back down, similar to a production crew lighting a theater stage,” Roustemis said.
The palette of colors also needed to harmonize with the interior colors as well as light emanating from the Cadillac User Experience (CUE) main LCD screen and instrument panel. The task was to make the ambient lighting enhance the experience and minimize distraction.
Creation of dramatic effects and pleasing spaces has long been a trademark of lighting design, said Rosemarie Allaire, a California-based architectural lighting designer. She says advances in LED lighting have opened the way to new possibilities in lighting design.
“In cars, just as in architecture, lighting defines how we feel about a space. It is both artistry and user experience,” Allaire said. “For me, the beauty is in the blends, how you layer the affects, mix the light sources, and how you package it into the final product.”
The XTS lighting choreography is timed to the fraction of a second by the car’s central control system, and is cued by various triggers, such as the key fob, the doors and ignition switch. The car’s exterior lighting brightens the perimeter of the car to provide an added level of security and make the car easier to locate.
Cadillac first used a vertical lighting signature as an exterior design theme in 1948. In Cadillac’s Art & Science design language that has defined Cadillac for the last dozen years, designers use thin, vertical LED “light pipes” in both the front and rear corners of the car.
Wednesday, February 22, 2012
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Tuesday, February 21, 2012
Cadillac Most Desired Auto Brand in U.S.
The 2012 “Most Desired Brands in the U.S.” survey was conducted by the global strategic neuro-insight firm Buyology Inc and uSamp, which measured personal and emotional connections to 220 well-known brands across 10 industries.
Cadillac saw retail sales growth of 6.8 percent in 2011, led by the CTS family of cars, which were up 19 percent over 2010, and the mid-size luxury SRX crossover, which increased sales by more than 9.6 percent last year.
Cadillac is poised to further extend sales in 2012 with the introduction of the XTS full-size luxury sedan and the ATS compact luxury sedan, which will be released in the spring and summer of 2012 respectively.
Wednesday, February 15, 2012
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Tuesday, February 14, 2012
Monday, February 13, 2012
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Wednesday, February 8, 2012
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Tuesday, February 7, 2012
Cadillac Super Bowl Spot Most Watched in U.S. History
Kantar Media’s Super Bowl audience study found that the Cadillac spot reached an audience rating of 43.5, highest among all advertising spots shown during the NBC-TV telecast. With Super Bowl XVLI reaching a record U.S. television audience of 111.3 million viewer), this means the Cadillac spot had the highest audience ever for a single commercial.
”We have a big message this year – Cadillac is expanding with new models challenging the world’s best luxury cars. This stunning viewership data proves that Cadillac’s big message reached the largest audience,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When it comes to Super Bowl ads, everyone has opinions on their favorites. But it’s a fact that this Cadillac spot had the biggest audience during the game.”
The Kantar Media analysis showed that spots airing in the hotly contested game’s fourth quarter had higher viewership than those appearing earlier. Cadillac’s spot, called “Green Hell,” aired at 9:37 EST, during the game’s “two-minute warning” official timeout.
The previous record for the largest audience viewing a single commercial was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year. The U.S. telecast of the Super Bowl has achieved record audiences for three years running.
The Cadillac commercial features footage of the upcoming 2013 ATS being tested in Germany, in preparation for its launch this summer into compact sedan category, the world’s most-significant luxury car segment.
Monday, February 6, 2012
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Wednesday, February 1, 2012
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