Cadillac Says News Escalade Will Put Style Over MPG

Stephen Elmer  |  Aug 29, 11:30 AM

Unlike modern trends of SUVs going to uni-body construction and adopting smaller more fuel efficient engines, Cadillac says that then next generation Escalade will stay large, and forgo some mpg for power and presence.

 

"Cadillac wants to offer its customers a full range of vehicles, from a sleek plug-in hybrid, all the way up to a full-size SUV. “If someone wants to make a technological statement and associate with a company that’s environmentally responsible, then the ELR will be perfect for them,” said marketing chief Don Butler. “But if somebody wants a no-compromises, biggest, most comfortable, baddest looking vehicle on the road, then we’ll have that for them as well.”

In line with its new slogan “standard of the world,” Cadillac wants to control every segment of the luxury market, including luxury SUVs. Letting its customer make a statement is also important to Cadillac, so expect the next generation Escalade to remain body-on-frame, and be big, bold, and flashy.

The 2014 Escalade should bow at the upcoming Detroit Auto Show, and be available to consumers by late 2013."

[Source: Automotive News]

 

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Cadillac to Launch 10 New Vehicles in Three Years

Jason Siu  |  Aug 28, 9:02 AM 

Rumors of Cadillac‘s new flagship model came to light when the ‘LTS’ name was trademarked back in June. But the American automaker may be considering multiple flagship models as it aims to launch 10 new vehicles in the next three years.

 

"Earlier this year in March, Cadillac fans envisioned the American automaker’s future lineup, and some of it could become a reality. Over the course of the next three years, the company will roll out more models than ever as it starts targeting new markets and competitors. That means a compact crossover and luxury sedan will go along with the new ATS, XTS, Cadillac, and CTS models.

In addition, both the Cadillac and CTS will see major changes, with the CTS growing in size to more closely compete with the BMW 5 Series and Mercedes-Benz E-Class models. The automaker did confirm that it is current working on more new Cadillac models than at any time in its storied history, one of which is the new ELR, Cadillac’s version of the Volt plug-in hybrid.

As for multiple flagships, the next-generation Escalade will cover the SUV market once it gets its makeover in 2014. A BMW 7 Series and Mercedes-Benz S-Class competitor will undoubtedly be another flagship model for the automaker.

For now we’ll just have to hang tight for more details, but it’s an exciting time to be a Cadillac fan."

 

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