Tuesday, May 28, 2013

Cadillac on June Cover of Bergdorf Goodman Magazine!


DETROIT – Blending timeless automotive design and leading contemporary fashion, Bergdorf Goodman Magazine will feature a series of classic Cadillac models on the cover and inside its June issue. It is the first time the iconic fashion magazine has collaborated with a non-fashion partner on a fashion story.
The magazine pays tribute to the history of American style from the beginning of the 20th century with a series of vintage-inspired collections by designers, including Oscar De La Renta, Michael Kors and Marc Jacobs.The designer pieces are curated next to classic Cadillacs by photographer Arnaud Pyvka.
A 24-page editorial spread will showcase several Cadillac models and concepts dating to its1902 founding, including a 1912 Model 30, a 1953 Le Mans and the Ciel concept, which debuted in 2011.
To stay true to the automotive-inspired theme, Bergdorf Goodman traveled to Detroit to photograph the entire story in historic General Motors’ facilities, including a climatic wind tunnel, the GM Heritage Center, and the Eero Saarinen-designed GM Design Studio.  
“Cadillac has always been at the forefront of American luxury and style,” said Melody Lee, director of brand and reputation strategy. “Bergdorf Goodman has been a trailblazer in fashion, and the Cadillac feature on the cover of Bergdorf Magazine for this particular issue is both special and very fitting.”
Said Mallory Andrews, senior vice president, Sales Promotion, Marketing and Public Relations at Bergdorf Goodman:  “Cadillac is a perfect partner for Bergdorf Goodman – both are iconic American companies that represent luxury and American heritage. It’s been a seamless integration, not just in the magazine, but also with social media outreach and behind-the-scenes video from our photo shoot in Detroit.”
All of the collaborative content can be found on 5th/58th, the Bergdorf Goodman blog. The June issue of The Bergdorf Goodman Magazine arrives in stores this week and in homes shortly after.

Courtesy of: Cadillac Media 

Tuesday, May 21, 2013

Cadillac Extends Certified Pre-Owned Coverage




Cadillac_grille


Cadillac announced new coverage limits Monday on its certified pre-owned cars, with a full bumper-to-bumper warranty extending to six years or 70,000 miles from when the car was new. That's two years and 20,000 miles past the brand’s previous CPO policy, which extended just four years or 50,000 miles. The program also includes 24-hour roadside assistance and three months' OnStar and Satellite radio service.

Shoppers can also purchase Cadillac's Premium Care Maintenance, which covers oil changes, tire rotations and other routine maintenance, for $399, Cadillac spokesman David Caldwell confirmed. Premium Care Maintenance is standard on new Cadillacs but was previously unavailable on CPO cars.

The brand’s program falls short of BMW's six-year, 100,000-mile CPO bumper-to-bumper policy; both brands employ simple caps that apply no matter when you buy the car. Lexus, Mercedes-Benz and Audi also have 100,000-mile warranty limits, but their yearly limits vary depending on when you buy the car.

How does Cadillac compare? Let's say your prospective CPO car still falls within its original factory warranty. Cadillac extends coverage to six years or 70,000 miles. Mercedes extends coverage to five years or 100,000 miles, while BMW and Audi extend coverage to six years or 100,000 miles. If the CPO car is past its original warranty, Cadillac and BMW stick to the caps above. Mercedes and Audi, meanwhile, start the clock on CPO coverage from the date of your purchase. Audi's policy extends two years or 50,000 additional miles, while Mercedes' policy extends one year or 100,000 original miles. Lexus goes a unique route, with a three-year CPO policy that begins from the date of purchase regardless of original warranty status. No matter the purchase date, Audi and Lexus — like Mercedes — cap their coverage at 100,000 original miles. All policies stop at whichever comes first, whether mileage or years.

Once a casualty of the recession, auto leasing has been on the mend for several years now, and the influx in so-called "off-lease" cars — typically low-mileage cars just a few model years old — creates a familiar opportunity: Dealers can recondition the cars, furnish a longer warranty and sell them as CPOs. Cadillac anticipates twice as many lease returns this year, sales and service chief Chase Hawkins said in a statement.


Courtesy of Cars.com

Monday, May 20, 2013

Kudos to Pam and our service department for receiving this great review!

"I had been taking my car to other mechanics and their advice was to just drive the car out a little longer as the problem will take care of itself. I knew that there was a problem and chose to go see a dealership to get it fixed. Normally I don't do this, but I figured I would try and see what they could do for me. Capital Cadillac ended up taking care of the problem and saved me some big money by making sure the timing chain was working properly. Pam had excellent customer service and was very helpful in taking care of my car." -George B.

For more great reviews, click here: http://on.fb.me/16KHZLq

Ever wonder what's going on inside of your vehicle?

Take a look at Cars.com's Interactive Car! What does a car look like under the sheet metal? Take their Interactive Car system-by-system tour of your vehicle's inner workings.

Click here to check out this great tool: http://bit.ly/16Kfa1x


Thursday, May 16, 2013

Cadillac SRX | Loaded

The Cadillac SRX is loaded. Awarded best interior design of any luxury brand. What do you like about your SRX?


Tuesday, May 14, 2013

Cadillac ATS vs The World | Monaco

One blind corner quickly leads to another, and any lapse of judgment puts you into a barrier. Our expedition to the Monaco Grand Prix circuit provides a formidable opponent for the ATS's sturdy, lightweight and nimble chassis. 

Monday, May 13, 2013

Car Care Tip of the Week: Avoid light fixture problems!

When changing a bad bulb, clean dirty or corroded sockets with fine steel wool or a small wire brush. Wipe the socket clean of debris before installing the new light bulb.

Monday, May 6, 2013

Kudos to George for this excellent review!

"My experience with George Hunter was fantastic. He listened to my needs and I'm looking forward to doing business with him in the future." -Oilsheen


For more great reviews, click here: http://bit.ly/RE7J67

Car Care Tip of the Week: Keep leather from drying out and cracking!

Leather cars seats are durable and don’t require a lot of maintenance. After a few years, however, the seats can become soiled. Use leather cleaner to remove dirt and stains. Then apply a leather protectant formulated for pigmented or top-coated grain leather (the leather used for most leather car upholstery). Protectants will resist stains and make the upholstery easier to clean in the future. Choose a protectant that includes conditioners to keep your leather supple.




Thursday, May 2, 2013

Cadillac Luxperiments | Fancy Dining Room

See what happens when a fancy dining room goes up against the shaker platform used to test the strength and rigidity of the Cadillac ATS.