DETROIT – Blending timeless automotive design and leading
contemporary fashion, Bergdorf Goodman Magazine will feature a series of
classic Cadillac
models on the cover and inside its June issue. It is the first time the
iconic fashion magazine has collaborated with a non-fashion partner on a
fashion story.
The magazine pays tribute to the history of American style from the beginning of the 20th
century with a series of vintage-inspired collections by designers,
including Oscar De La Renta, Michael Kors and Marc Jacobs.The designer
pieces are curated next to classic Cadillacs by photographer Arnaud
Pyvka.
A 24-page editorial spread will showcase several Cadillac models and
concepts dating to its1902 founding, including a 1912 Model 30, a 1953
Le Mans and the Ciel concept, which debuted in 2011.
To stay true to the automotive-inspired theme, Bergdorf Goodman
traveled to Detroit to photograph the entire story in historic General
Motors’ facilities, including a climatic wind tunnel, the GM Heritage
Center, and the Eero Saarinen-designed GM Design Studio.
“Cadillac has always been at the forefront of American luxury and
style,” said Melody Lee, director of brand and reputation strategy.
“Bergdorf Goodman has been a trailblazer in fashion, and the Cadillac
feature on the cover of Bergdorf Magazine for this particular issue is
both special and very fitting.”
Said Mallory Andrews, senior vice president, Sales Promotion,
Marketing and Public Relations at Bergdorf Goodman: “Cadillac is a
perfect partner for Bergdorf Goodman – both are iconic American
companies that represent luxury and American heritage. It’s been a
seamless integration, not just in the magazine, but also with social
media outreach and behind-the-scenes video from our photo shoot in
Detroit.”
All of the collaborative content can be found on 5th/58th, the Bergdorf Goodman blog. The June issue of The Bergdorf Goodman Magazine arrives in stores this week and in homes shortly after.
Courtesy of: Cadillac Media
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